½ Marketing Technologist
I'm the technical half of your marketing team.
I build the websites, wire up the data behind them, set up the tools on top, and bring the AI that ties it all together. The part your marketers can't build, made by someone on their side of the table.
You bring the plan. I build the machine.
½ Engineer buddy for marketers
I get how marketers work.
Your goals
Pipeline, signups, organic growth, the numbers you report on every month.
Your tools
The CRM, GA4, GTM, your email platform. I know them and how they break.
Your data
Attribution, funnels, search performance. I read it the way you do.
Your words
You explain it in marketing. I turn it into working code.
½ What I do
I build the whole technical half.
Three layers, one person. The site people see, the data underneath it, and the tools sitting on top.
Layer one
Build the site
Bespoke marketing websites. Fast, custom, and built to be found.
Layer two
Wire the data
CRM and analytics connected, tracking that works, everything talking to everything.
Layer three
Set up the tools
The email and automation stack, stood up and running on top of it all.
Some of it I build from scratch. Some of it I fix or rebuild. Some of it is just the right tool, plugged in well. I know which you need, and I do all of it.
½ Where I go deep
The AI part is where I'm strongest.
Real AI work, from getting found by AI search to building the systems underneath it.
Get found by AI search
I make sites that AI assistants quote and cite, so you show up where buyers now look.
Relevance engineering
I match your content to what people actually search and ask, using embeddings and vectors.
Build the AI itself
Embeddings analysis, question matching, retrieval. I build these systems myself.
Wire AI into the work
I plug AI tools into your marketing stack so the team ships faster than before.
½ Some of what I built
Proof you can check.
A few of the jobs I have taken on, each a different kind of technical work.
Tech SEO → Relevance → AI rebuild
Improvado
A large marketing analytics site. I started with technical SEO, then relevance engineering, matching their content to what people actually search and ask. Then I moved the site off Webflow onto a modern frontend stack, section by section, so their marketers could finally run the AI driven workflows the old setup blocked. Search traffic grew through the move and held steady through every Google core update since.
Grew through the migration, held through core updates
Built from scratch
vibepanic
A booking platform I am building from nothing. The whole thing, the booking flow, the CRM, and the analytics, wired together from scratch.
From zero to a working platform
Technical SEO
RealAdvisor
A Swiss property platform with thousands of listing pages. I rebuilt the technical SEO from the frontend up, added structured data, automated the meta generation, and made the pages load three times faster.
247K → 546K clicks over two years
Migrated
3commas
A crypto trading platform. I migrated the marketing site to a new stack without losing the organic traffic it ran on. One of a line of migrations I have done since 2018, Uploadcare among them.
Since 2018 migrations, no traffic lost
½ Thinking in public
I write about the work.
Long pieces on how this actually works, with real data. The kind of thing you can read before you decide to talk to me.
AI search & relevance
The strategic power of questions, from theory to SEO and AI search
How the shape of a question decides what content wins in search and in AI answers. With real Search Console and BigQuery data across two sites.
read in the garden →Technical SEO
My tech SEO recommendations for new websites
A practical checklist for launching a new site the right way. Domains, security headers, sitemaps, canonicals, and the content that earns trust.
read in the garden →I write everything in my digital garden first. This is a slice of it.
½ What I work with
The stack, grouped by job.
The tools I reach for across the layers I build. The build, the search and data, the email, and the AI on top.
Build & host
Astro · Webflow · Cloudflare · AWS · Google Cloud
Search & analytics
Search Console · Bing Webmaster Tools · GA4 · PostHog · Mixpanel · Looker Studio
Tracking & data
Google Tag Manager · BigQuery
Email & automation
Brevo · lemlist
AI
Claude Code · Embeddings & vector search · OpenRouter
And this is a slice of it. I pick up whatever a project needs, and the list keeps growing.
½ Get in touch
Need the other half of your team?
Tell me what your marketing is trying to do. I'll tell you what it takes to build it.