I'm the technical half of your marketing team
As a Marketing Technologist I build the websites, wire up the data behind them, set up the tools on top, and bring the AI that ties it all together.
Published on Author: Zarema Khalilova
I work as a Marketing Technologist. I build the websites, wire up the data behind them, set up the tools on top, and bring the AI that ties it all together. The part your marketers can’t build, made by someone on their side of the table.
You bring the plan. I build the machine.
I get how marketers work
- Your goals. Pipeline, signups, organic growth, the numbers you report on every month.
- Your tools. The CRM, GA4, Google Tag Manager, your email platform. I know them and how they break.
- Your data. Attribution, funnels, search performance. I read it the way you do.
- Your words. You explain it in marketing. I turn it into working code.
What I do
I build the whole technical half. Three layers, one person. The site people see, the data underneath it, and the tools sitting on top.
- Build the site. Bespoke marketing websites. Fast, custom, and built to be found.
- Wire the data. CRM and analytics connected, tracking that works, everything talking to everything.
- Set up the tools. The email and automation stack, stood up and running on top of it all.
Some of it I build from scratch. Some of it I fix or rebuild. Some of it is just the right tool, plugged in well. I know which you need, and I do all of it.
Where I go deep
The AI part is where I’m strongest. Real AI work, from getting found by AI search to building the systems underneath it.
- Get found by AI search. I make sites that AI assistants quote and cite, so you show up where buyers now look.
- Relevance engineering. I match your content to what people actually search and ask, using embeddings, the numeric fingerprints AI models use to compare meaning.
- Build the AI itself. Embeddings analysis, question matching, retrieval. I build these systems myself.
- Wire AI into the work. I plug AI tools into your marketing stack so the team ships faster than before.
Some of what I built
Proof you can check. A few of the jobs I have taken on, each a different kind of technical work.
Improvado
A large marketing analytics site. I started with technical SEO, then relevance engineering, matching their content to what people actually search and ask. Then I moved the site off Webflow onto a modern frontend stack, section by section, so their marketers could finally run the AI driven workflows the old setup blocked.
vibepanic
A booking platform I am building from nothing. The whole thing, the booking flow, the CRM, and the analytics, wired together from scratch.
RealAdvisor
A Swiss property platform with thousands of listing pages. I rebuilt the technical SEO from the frontend up, added structured data, automated the meta generation, and made the pages load three times faster.
3commas
A crypto trading platform. I migrated the marketing site to a new stack without losing the organic traffic it ran on. One of a line of migrations I have done since 2018, Uploadcare among them.
I write about the work
Long pieces on how this actually works, with real data. The kind of thing you can read before you decide to talk to me.
- The strategic power of questions, from theory to SEO and AI search. How the shape of a question decides what content wins in search and in AI answers. With real Search Console and BigQuery data across two sites.
- My tech SEO recommendations for new websites. A practical checklist for launching a new site the right way. Domains, security headers, sitemaps, canonicals, and the content that earns trust.
What I work with
The stack, grouped by job. The build, the search and data, the email, and the AI on top.
- Build and host. Astro, Webflow, Cloudflare, AWS, Google Cloud.
- Search and analytics. Search Console, Bing Webmaster Tools, GA4, PostHog, Mixpanel, Looker Studio.
- Tracking and data. Google Tag Manager, BigQuery.
- Email and automation. Brevo, lemlist.
- AI. Claude Code, embeddings and vector search, OpenRouter.
And this is a slice of it. I pick up whatever a project needs, and the list keeps growing.
Need the other half of your team?
Tell me what your marketing is trying to do. I’ll tell you what it takes to build it. Write to [email protected], or find The Technical Half on LinkedIn and me on LinkedIn.